The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many trang web owners around the world must discthua kém their identities và tương tác information in an impressum.quý khách hàng vẫn xem: Impressum là gì

Read on lớn find out what an impressum is, whether or not you need one, và how to lớn create an impressum for Facebook.

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Table of Contents

What Is an Impressum?

An impressum is a statement of ownership and authorship of content, which is legally required to lớn be put on published online & print media in German-speaking countries. For businesses with an online presence, an impressum means disclosing the tương tác information of the trang web or business owner, as well as basic information about the company.

“Impressum” is an adopted German word with Latin origins, meaning “to impress or lớn engrave.” The closest English equivalents to “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According to lớn the German Teletruyền thông media Act, you need an impressum if you operate a commercial trang web (including business social truyền thông media pages) in Germany, Austria, or Switzerl&, regardless of whether you have a .de domain name or not.

An impressum is similar to lớn a business’s privacy policy. However, privacy policies are more extensive và required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According khổng lồ the Telemedia Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressLiên hệ information (e.g., phone number, email address)Business registration information (including register name và registration number)VAT ID number or trade registry number if applicable

Impressum & Facebook

Many businesses have sầu their own websites as well as social truyền thông media pages. Facebook added a feature that allows users lớn create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s liên hệ information and legal identification numbers. Facebook allows users khổng lồ input up to lớn 2,000 characters for their impressum, after which the text is shortened, & a link khổng lồ the complete impressum is added.

Facebook’s Pages, Groups, và Event Policies require page administrators to lớn obey all applicable laws & regulations. This means if you’re subject to the Telemedia Act, Facebook requires you khổng lồ include an impressum on your page.

Impressum Facebook Examples

There are different ways to lớn write and present an impressum for your Facebook page. The following Facebook impressum examples vary in wording và formatting, while still meeting the requirements for an impressum.


Audi’s Facebook About page features their impressum, which includes the names of board members, liên hệ information, business register name & number, & VAT ID. They provide additional liên hệ information and resources for users who want lớn find out more about their fuel consumption data.


An impressum can contain additional information about your business, as long as you’ve included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID and mailing address.


Birkenstock’s Facebook About Page features their business description and impressum. Although they have a relatively short impressum, they provide the required business & contact information.


You can vary the length of your impressum & the order of information as long as the required information is presented.



Impressum are also referred khổng lồ as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum to lớn your website’s full imprint or impressum page for your users’ convenience.

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How lớn Add an Impressum on Your Facebook Page

Here’s how lớn add an impressum to lớn your Facebook page:

Cliông chồng Pages in the left menu of your News Feed.Go to your Page & cliông xã Edit Page Info.Scroll down khổng lồ the More section & enter your business information in the Impressum field.Click Save Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Cheông chồng out the impressum samples below lớn get ideas of how to lớn format your impressum.

Swarovski — Online Shop Impressum

Swarovski’s imprint has all the required elements of an impressum, including business and contact information for their Switzerlvà office. They also provide liên hệ information for their US office for US users.


It’s a good practice for multinational companies with English websites khổng lồ post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English trang web, because they also operate in Switzerl&, as seen in the example.

ABB Group — Website Impressum

Engineering firm ABB’s impressum specifies that their trang web is owned by the ABB company, & provides company details including the CEO’s name, business address, liên hệ information, and business registration information.


Follow this example by identifying who manages or owns your trang web. If your website is maintained by a third-các buổi party organization, include their liên hệ information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum và disclaimer page features liability và privacy disclaimers in addition khổng lồ their impressum. They also provide information about the third-party organization that developed their trang web.

Like in the example, you can choose khổng lồ include your impressum in your disclaimer, or simply provide a links khổng lồ the impressum page if it’s too long.

Next Steps

Now that we’ve sầu walked through what an impressum is and how to create one, let’s revisit what you need to know about impressum:

An impressum is a statement of ownership và authorship.An impressum helps combat spam & disinformation by holding creators responsible for their nội dung.An impressum is legally required for commercial sites operating in Germany, Austria và Switzerlvà.A standard impressum text includes names of the business/website owner, business liên hệ information, & any government-issued identification or registration numbers.

Before creating your impressum, consult other impressum resources or Review the Telemedia Act for detailed descriptions of the requirements.

When writing your impressum, you can draw inspiration from impressum examples.

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Finally, display your impressum in conspicuous places on your website or Facebook page khổng lồ comply with German laws.

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