The impressum may be a largely unfamiliar concept in North America, but it’s a legal requirement for businesses that operate in German-speaking countries. Many website owners around the world must discthua kém their identities and contact information in an impressum.quý khách sẽ xem: What is impressum là gì, how vì i add an impressum to lớn my facebook page

Read on lớn find out what an impressum is, whether or not you need one, and how lớn create an impressum for Facebook.

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Table of Contents

What Is an Impressum?

An impressum is a statement of ownership và authorship of nội dung, which is legally required to be put on published online & print media in German-speaking countries. For businesses with an online presence, an impressum means disclosing the tương tác information of the website or business owner, as well as basic information about the company.

“Impressum” is an adopted German word with Latin origins, meaning “to lớn impress or lớn engrave sầu.” The closest English equivalents khổng lồ “impressum” are:

“legal notice”“imprint”“masthead”“about us page”

Do I Need an Impressum?

According to the German Teletruyền thông media Act, you need an impressum if you operate a commercial trang web (including business social truyền thông pages) in Germany, Austria, or Switzerland, regardless of whether you have a .de domain or not.

An impressum is similar to lớn a business’s privacy policy. However, privacy policies are more extensive và required in more countries.

Keep in mind that an impressum is not required for private pages, such as a personal blog that doesn’t generate income.

What Should I Write in an Impressum?

According to lớn the Telemedia Act, you should include the following in an impressum:

Name of the owner or manager of your business/pageRegistered business addressContact information (e.g., phone number, tin nhắn address)Business registration information (including register name and registration number)VAT ID number or trade registry number if applicable

Impressum & Facebook

Many businesses have their own websites as well as social media pages. Facebook added a feature that allows users to create their own impressum on a public page so that businesses in German-speaking countries can easily comply with the law.

What Is an Impressum on Facebook?

An impressum on Facebook is a section on the “About” page that displays a business’s tương tác information and legal identification numbers. Facebook allows users to lớn đầu vào up lớn 2,000 characters for their impressum, after which the text is shortened, và a link to lớn the complete impressum is added.

Facebook’s Pages, Groups, and Event Policies require page administrators to lớn obey all applicable laws và regulations. This means if you’re subject to lớn the Teletruyền thông Act, Facebook requires you to include an impressum on your page.

Impressum Facebook Examples

There are different ways to write và present an impressum for your Facebook page. The following Facebook impressum examples vary in wording & formatting, while still meeting the requirements for an impressum.

Audi

Audi’s Facebook About page features their impressum, which includes the names of board members, contact information, business register name và number, và VAT ID. They provide additional liên hệ information and resources for users who want khổng lồ find out more about their fuel consumption data.


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An impressum can contain additional information about your business, as long as you’ve sầu included the required elements. As seen in the example, Audi’s impressum places a dispute resolution disclaimer between the business’s VAT ID và mailing address.

Birkenstock

Birkenstock’s Facebook About Page features their business mô tả tìm kiếm & impressum. Although they have a relatively short impressum, they provide the required business & tương tác information.


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You can vary the length of your impressum & the order of information as long as the required information is presented.

Allianz


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Impressum are also referred lớn as “imprint” or “ credits” on websites, as seen in the example. Consider linking your Facebook impressum to lớn your website’s full imprint or impressum page for your users’ convenience.

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How to Add an Impressum on Your Facebook Page

Here’s how khổng lồ add an impressum khổng lồ your Facebook page:

Cliông chồng Pages in the left thực đơn of your News Feed.Go to your Page and clichồng Edit Page Info.Scroll down khổng lồ the More section & enter your business information in the Impressum field.Clichồng Save Changes.

Impressum Examples

Impressum on websites also come in different styles for different businesses. Cheông chồng out the impressum samples below to lớn get ideas of how to format your impressum.

Swarovski — Online Shop Impressum

Swarovski’s imprint has all the required elements of an impressum, including business và contact information for their Switzerland office. They also provide contact information for their US office for US users.


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It’s a good practice for multinational companies with English websites lớn post their impressum if they also operate in German-speaking countries.

Even though English-speaking countries don’t require an impressum, Swarovski includes an impressum on their international English website, because they also operate in Switzerland, as seen in the example.

ABB Group — Website Impressum

Engineering firm ABB’s impressum specifies that their website is owned by the ABB company, and provides company details including the CEO’s name, business address, contact information, và business registration information.


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Follow this example by identifying who manages or owns your trang web. If your trang web is maintained by a third-tiệc ngọt organization, include their tương tác information as well.

7132 Silver Restaurant — Disclaimer Impressum

7132 Silver Restaurant’s impressum and disclaimer page features liability & privacy disclaimers in addition to lớn their impressum. They also provide information about the third-các buổi party organization that developed their website.


Like in the example, you can choose khổng lồ include your impressum in your disclaimer, or simply provide a links to lớn the impressum page if it’s too long.

Next Steps

Now that we’ve sầu walked through what an impressum is và how khổng lồ create one, let’s revisit what you need lớn know about impressum:

An impressum is a statement of ownership và authorship.An impressum helps combat spam and disinformation by holding creators responsible for their nội dung.An impressum is legally required for commercial sites operating in Germany, Austria and Switzerlvà.A standard impressum text includes names of the business/trang web owner, business tương tác information, và any government-issued identification or registration numbers.

Before creating your impressum, consult other impressum resources or đánh giá the Teletruyền thông media Act for detailed descriptions of the requirements.

When writing your impressum, you can draw inspiration from impressum examples.

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Finally, display your impressum in conspicuous places on your trang web or Facebook page to lớn comply with German laws.

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